More options than interest? (AP/Sunday Alamba)
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Back in February, Nigeria’s Guaranty Trust Bank
announced the launch of The Dusty Manuscript, a contest for Nigerian crime and romance fiction writers
with finished but unpublished novels.
The top three authors from the contest will get a
publishing contract with Kachifo, one of the country’s renowned publishing
houses. Kachifo distributes some
of the Nigeria’s best known authors, including Chimamanda Adichie, Jowhor Ile, and
Eghosa Imasuen.
Over the last decade a number of literary prizes
like these have helped support Nigeria’s literary fiction circles. They include
the 9Mobile Prize for Literature, backed by the telecommunications company formerly known as
Etisalat, the Nigeria Prize for Literature, sponsored by the NLNG gas company, and the Miles
Morland grant, which supports authors working on a novel for a year.
While these prizes will help up and coming
writers gain exposure as well as the chance to sell their work, it’s important
to ask what kind of market their books will be entering.
The reality on the ground is that demand for literary fiction in Nigeria
is low.
Nigeria’s rich
literary history includes some of the world’s most respected authors, such as
Chinua Achebe, author of Things Fall Apart, which has been translated to more than 50 languages; Wole Soyinka, Africa’s first’ Nobel laureate for literature, and Florence
Nwapa, who is often referred to as the “mother” of modern African
literature. In the current era, Nigeria boasts one of the world’s best known
authors in Chimamanda Ngozi Adichie, whose literary success has been amplified by her commentary on everything from feminism to
African politics.
Despite that rich history and the current growth
and interest, the reality on the ground is that demand for literary fiction in Nigeria is low.
It’s unclear if it’s about people not wanting to
read for leisure, or in fact not having access to fiction. Books have
become increasingly expensive in the country as bookshops have shuttered, and with an adult literacy rate of 51%, it’s not surprising that some supporters of
literature in the country are concerned about how novelists might fare once
their books are published.
“Forget the number of books you see being sold in traffic and our global
acclaim for excelling—Nigerians read only when they have to.”
Wale
Adetula, the founder of The Naked Convos, one of Nigeria’s popular youth-oriented blogs, is one of those
people. He conducted an online poll surveying over a thousand users of his site
on their reading habits, and found that many said they only read one book a
year. These results inspired him to launch the TNC Stories app, which carries the
disconcerting tagline, “Reading is dead.” This app allows contributors to
create and share stories using text video, audio and music—Adetula’s attempt to
keep Nigerians reading, albeit in non-conventional forms.
“The reading culture in Nigeria is poor,” Adetula
says. “Forget the number of books you see being sold in traffic and our global
acclaim for excelling—Nigerians read only when they have to.”
Adetula believes a culture of reading is not
being written into Nigeria’s educational system. “Students see it as some sort
of necessary evil. And it becomes harder when you have to deal with the many
distractions and challenges that come with being an adult and living in a
country like Nigeria.”
Indeed, most of the sales for Farafina Books, an
imprint of Kachifo, and one of the country’s most popular publishing houses,
come from religious or educational texts, not fiction, according to a senior
editor there.
Okada Books,
one of the sponsors of the Dusty Manuscript contest, also makes much of its
money selling educational, self-help, and motivational titles, but is similarly
trying to cultivate a love of reading amongst young Nigerians. The free reading
app publishes ebooks written by Nigerian authors covering a host of genres,
from memoir to comedy to thrillers. Customer support representative Karo
Oforofuo says that authors from the diaspora have reached out to discuss
potentially distributing their books to an African audience on the app.
Oforofuo believes Nigerian reading culture “is
getting better by the day, given the computer age and advent of ebooks.”
Nigeria has a limited number of bookshops, and printing books domestically is a difficult and
expensive process. Ebooks are easier to distribute, as people only need the app
to download as many books as they want, Oforofuo says.
In 2011, academics from Lagos State University
released a paper titled “Poor Reading Habits Among Nigerians,” which cited the benefits of reading for self-improvement
and mental and emotional health and hypothesized that Nigeria’s reading culture
had suffered from widespread poverty, corruption, deprioritization, and a
dearth of dedicated quiet reading spaces like libraries. “A reading nation is
an informed nation,” the authors write. “Nigeria cannot be regarded as a
reading nation because the younger generation of Nigerians does not consider
reading a leisure activity.”
The Nigerian literary canon will keep expanding and developing, thanks in part to the interest expressed by private institutions. But it won’t get far if it doesn’t spread to the offices of elected representatives, or if people don’t view reading as a enjoyable hobby. If new genres continue to be supported, books redistributed and reoriented as multimedia content, and the government takes an active role in the refurbishment of existing libraries and the redesign of the school curriculum, some things might change. For now, the players in the small, but growing industry keep fighting to keep reading alive.
Originally published on QUARTZ
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